Because it is the most popular element of Poker, far too many players, especially online, use bluffing too often. The result is that their actions are easily detected and are often called down. The fact is, the efficiency of this tactic rests on timing, something that you should learn.
By timing, we mean that one should not use it very often, because it will make you very easy to read. Instead, a number of factors have to be considered before you even think about attempting it. The first thing that has to be taken into account is the Poker table itself.
If there are a lot of tight players, then the likelihood of pulling off a successful Poker bluff will increase. These types of players are very often inclined to fold whenever someone shows aggression.
On the other hand, if you are surrounded by loose Poker players, then you should be more careful of trying to play weak hands, as they will likely call you. Another thing that you should consider, often overlooked by a lot of Poker players, is that of the betting structures of the game itself.
In games like Limit Holdem, especially in the early rounds, people are more likely to call your bluff because the bets are small.
In high stakes games like No Limit, then players will be more reluctant to call, especially if you go all in. Always keep that in mind. The game that you are playing, and the players involved, will spell the difference between a successful and a failed bluff.
You may have heard that bluffing a fish is a poor strategy; that is true. Also keep an eye on the stacks of the players. Simple math will tell you that bluffing a player with plenty of chips means that will call you. By the same token, those holding fewer chips will be more likely to fold.
Bluffing too many Poker players is also a bad idea. The right time to bluff will be when there are as few opponents left as possible. Pulling it off against one player is tough enough, let alone against several individuals.
The concept of bluffing in Poker is something that is simple to understand, yet it is difficult to implement correctly. The best way to learn it is of course to try it out.
If you get caught, that is all right, because it happens to everyone. Just learn to pick the right moments, as stated above, and you will be able to bluff your way to the pot.